Have you been following the recently reinvigorated rap beef of our generation? If not, please head right this way for a full explainer. Did you click? Are you lying? OK, well, just in case: Pusha T and Drake have been beefing for years, with the main points of contention being that Drake uses a ghostwriter (according to Pusha) and Pusha overstates his drug-dealing bonafides (according to Drake). Got that? Great!
The whole thing popped off again because Pusha released his new album Daytona, featuring the song “Infrared,” which takes new shots at Drake. Drake fired back with “Duppy Freestyle,” which also includes some digs at Kanye, who produced Daytona. Still following along?
Good, because here’s where another player enters the fray: Adidas. As in, the massive sneaker and sportswear brand that has both Pusha T and Kanye on its roster with the King Push and Yeezy lines. Because, if you’ve been keeping up with the rumors, you might have heard that Drake, who’s been signed with Jordan Brand since 2013, has been stepping out wearing some Three Stripes gear lately. That’s verboten in this kind of endorsement setup, so naturally folks assumed Drake had quietly made the jump from the Nike universe over to Adidas.
Of course, neither Drake himself, OVO, or either of the brands involved have confirmed a damn thing one way or the other. Then Adidas collaborator Pusha T dropped his response to “Duppy,” the scathing track “The Story of Adidon.” It accuses Drake of having a secret son named Adonis with adult film star Sophie Brussaux. And it includes these lines: “You are hiding a child, let that boy come home / Deadbeat mothafucka, playin’ border patrol, ooh / Adonis is your son / And he deserves more than an Adidas press run, that’s real.”
Huh? There was definitely something there pertaining to Drake’s relationship with Adidas, but it was a little veiled. Until Pusha T went on morning radio show The Breakfast Club and laid out all the details. “Who rolls out their child with a sweatsuit? Get outta here, what are you doing?” he asked the hosts. When they asked for a little more clarity on the verse and that first cryptic statement, Pusha did not disappoint, implying that Drake planned to announce his son to the world along with the a new Adidas line.
“The Adidas situation is this,” he said. “Allegedly [Drake’s] new line for Adidas is called ‘Adidon,’ which is named after Adonis, his son. We couldn’t know about your child until you start selling sweatsuits and sneakers?” He continued: “We don’t know. We just know that we couldn’t know until he sold a sweatsuit.”
So that’s where we’re at: Drake and Pusha T are beefing hard (and the music coming out of it is actually solid). Pusha and Daytona producer Kanye are both under the Adidas umbrella, and Drake looks like he may have been joining them. But now Pusha has potentially blown the whole thing up by confirming Drake’s move to Adidas, and subsequently torpedoing the whole affair by indelibly linking the name “Adidon” with his ruthless diss track.
I reached out Adidas to find out if the brand has anything to say about this whole thing, and were met with a very-much-expected “no comment.” But if Pusha is telling the truth and a Drake-helmed Adidon line was in the works, I for one am extremely curious to see what comes next in this drama. Watch this space.