Net-a-Porter opens invitation-only The Net Set app to the general public
As of Thursday, Net-A-Porter.com’s social shopping network, The Net Set, is now available to anyone. The social media app launched back in May by invite only.
Net-a-Porter’s Net Set app connects shoppers from around the world. Every brand on Net-A-Porter has its own portal. Users can share “love”, follow each other and join tribes. Users can also see what items are trending and what other users are buying. The app’s visual recognition functionality allows users to upload their own photos and see similar items available at Net-A-Porter.
To mark the public launch of the app, Poppy Delevingne, Laura Bailey, Chloe Norgaard, Julia Restoin Roitfeld and Nicole Warne grace the latest cover of Net-a-Porter’s online magazine.