Nike Just Reimagined Its Two Most Iconic Sneakers, and the Results Are Magnificent

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It’s a good time to be alive in sneaker culture. Nike just unveiled its latest concept: 10 reimagined Air Force 1s and Air Jordan 1s (five of each), designed by a team of women. The iconic shoes, originally designed for guys, are finally getting a female take. It’s a step toward more diversity in sneakerhead culture—and a damn good-looking one, too.

The whole concept falls under the name “The 1 Reimagined,” an innovative, collaborative effort to drive the Nike’s vision forward. (And, let’s be real, using the female perspective to recreate a man’s shoe is exactly the kind of inclusivity that the male-dominated sneaker culture needs more of.) Footwear Director Andy Caine picked 14 internal Nike employees to work together on the quick-turnaround project. Among them: color and materials specialists, creative directors, and footwear designers from a range of different divisions. From the initial brief—“make some cool shit”—to the final product, the team had just two weeks.

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The team created five personas to develop the reimagined sneakers for: explorer, lover, sage, rebel, and jester. Each has details to match its personality—adventurous asymmetrical silhouettes, velvet linings, a corset lacing system. Although they were designed by women with the female in mind, they’re actually all unisex. All 10 styles are currently sized up to a women’s 12, which equates to a men’s 10.5. They’ll be available on limited release on February 7 in New York, and then they’ll be available on February 9 on the SNKRS app.

Oh, and if you’re a guy who wears bigger than a 10.5, there’s good news. Later in the season, Nike will be expanding the size run even further so you can get a pair for yourself. Inclusivity indeed.

Take a look at the full collection.


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