This week, Shinola announced its first-ever dive watch, the Lake Erie Monster. And I think I’m in love with it. Named after the 40-foot-long legendary creature first sighted back in 1907 (and still to this day) this stainless steel beauty has changed the way I think about Shinola.
Like most watch nerds, I’m a snobby and picky person when I’m deciding what goes on my wrist. My watch needs to transition from work to the weekend effortlessly, and these days, it’s been a dive watch. (Though I won’t lie, the only diving it does is on my desk.)
I spent the past weekend wearing the Lake Erie Monster and enjoyed every minute. It sits beautifully on the wrist and features a 316L stainless steel case that feels just right at 43mm. The bezel is unidirectional (which is what you want on a dive watch) and even has a stunning black ceramic insert. This watch was designed to take a beating. The dial is an equally beautiful and functional black enamel, with LEM Super-LumiNova indices. Good lord, does it glow bright at night.
The most significant news is Shinola is taking this opportunity to introduce its first automatic movement. Before the Lake Erie Monster, Shinola was only making watches with quartz movements, which most watch purists would roll their eyes at. This time, the Detroit-based brand worked with Ronda in Switzerland to create the Argomatic R-150. It’s a 25-jewel automatic movement, featuring a date complication, with bi-directional winding and a 40 hour power reserve. This is the good stuff, people.
Shinola may move fast compared to most watch companies, but they’re making sure they do it right.
The watch comes with a stainless steel bracelet, black rubber dive strap, and a black tin cloth strap. And for the divers who aren’t diving at their desk, included is a Princeton Tech diver’s flashlight, and a map of Lake Erie. Good luck finding the monster.
The watch is limited to 500 units and retails for $2,250. It’s currently only available through the waitlist on Shinola’s site, and through resale marketplace StockX, where you can bid for a chance to win one of five more that are available. Bidding continues through this weekend, but that’s your last best shot for a while.
Of course, if you miss out on this one, there’s still hope: Shinola will most likely be introducing more timepieces like this in the future.