At this point, who hasn’t been Colonel Sanders in a KFC ad? It started with Darrell Hammond, and has gotten weirder from there, with Reba McEntire, George Hamilton, and Rob Lowe all getting their shot. Jason Alexander most recently played the Colonel in a bizarre sitcom parody. Now, the latest person to wear the white suit is Hafþór Júlíus Björnsson, better known as both Gregor “The Mountain” Clegane on Game of Thrones and the World’s Strongest Man.
In a video released Tuesday, Björnsson sets a (dubious) world record for pulling the most chicken sandwiches at one time in an over-arm pull—while playing the “Double Colonel,” white suit, wig, and all. According to a KFC press release, he pulled a 700-pound sled of sandwiches, which is impressive. But it’s no big deal for Björnsson, who frequently does this sort of thing with multi-ton trucks.
His ad is part of KFC’s promotion of the Double Crispy Colonel Sandwich, which has two fried chicken fillets with mayo and pickles. It’s also available in three flavors: Smoky Mountain BBQ, Nashville Hot, and Georgia Gold honey mustard. Sadly, though, it doesn’t come in 700-pound carts.
Björnsson could probably get through that cart of chicken sandwiches without much of a problem: He sticks to a 10,000-calorie daily diet when he’s trying to bulk up, Men’s Health reported last year. But when he’s in training mode, he sticks to steak and white rice. That’s okay—more sandwiches for the rest of us.